What is digital visualisation?

Digital visualisation is the process of using computer technology to create detailed recreations of past objects, buildings, places and spaces. It is a flexible technique that can incorporate a broad range of both physical and documentary evidence to produce engaging, informative visual representations.

Digital visualisations are primarily utilised for public engagement purposes and can be delivered by both traditional media, such as interpretation signage or literature, or via digital means, e.g.:

  • on-site touchscreen kiosks
  • portable devices, eg. smart-phones and tablets
  • Virtual Reality (VR) experiences
  • websites and other online media

How does Heritage360 create digital visualisations?

Heritage360 specialises in 3D digital visualisation within heritage contexts. Our experience therefore ranges from subjects with significant physical evidence (e.g. standing buildings) through to historic structures and landscapes that no longer exist.

Our visualisations are created under the following guiding principles:

  • Accuracy. Visualisations rely on available evidence and we are experienced in working with archaeological reports and historical documents to inform us how structures and spaces would have looked. Where little direct evidence is available, our knowledge of regional building styles and architectural periods provides important supporting information.
  • Purpose. The purpose of a visualisation - e.g. for visitor orientation, exploration, informative display, etc - dictates how a visualisation is constructed. We work with our clients to establish the purpose of a visualisation and then incorporate the necessary digital approaches.
  • Flexibility. Our visualisations can be output for display through a variety of media, including websites, on-site touchscreens, mobile devices, VR and of course physical signage and literature. This flexibility helps engage broader audiences and encourage both physical and remote visiting.